Turning product creation into a game.
AI-powered creativity, brought to life as real-world products.
What We Do
Formio Labs is a product studio building playful, game-inspired ways to create real-world products.
We combine creativity, game design, and modern commerce to turn shopping into something people actually enjoy.
How We Build
Formio Labs blends:
- Game mechanics and progression systems
- AI-powered creative tools
- Modern fulfillment and commerce infrastructure
The result is interactive product experiences that feel more like play than checkout.
Current Product
Charmed — Private Beta
Charmed is our first product: a game-driven system for creating and collecting real-world products.
Users unlock digital charms, customize physical items, and bring them to life through on-demand production.
Who We're Building With
- Fulfillment and production partners
- Brands exploring interactive or gamified commerce
- Engineers and designers excited by games, creativity, and real-world products
About Formio Labs
Formio Labs is an independent product studio focused on playful, creative commerce.
We build systems that sit at the intersection of games, creativity, and shopping — starting with Charmed, and expanding from there.